Inklings Blog

How to Price Wide-format Print

If you missed SGIA 2014 last October, David King of MarketKing, presented an entertaining and thought-provoking look on how wide-format printers should approach pricing. Details of his step-by-step approach on how to turn the numbers into a competitive advantage were also captured in the September/October 2014 issue of SGIA Journal. […]

By |January 13th, 2015|Inklings Blog|Comments Off on How to Price Wide-format Print

Hybrid Printing: Key 2015 Trend

With the start of a new year, experts are weighing in on what upcoming trends may help label converters deal with the ever-increasing challenges of competitiveness reaching new highs as overall margins approach record lows. One recent article at labelandlabeling.com offers up several solutions to assist converters in streamlining their […]

By |January 13th, 2015|Inklings Blog|Comments Off on Hybrid Printing: Key 2015 Trend

Opportunity Knocks: 4 Steps to Grow Your Wide Format Business

A recent survey by the National Print Owners Association (NPOA) supports the conventional wisdom that sales from traditional offset printing are fading. According to survey author and NPOA Executive Director John Stewart, this data also confirms that these declines are being offset in the more successful shops by new […]

By |November 25th, 2014|Inklings Blog|Comments Off on Opportunity Knocks: 4 Steps to Grow Your Wide Format Business

InfoTrends UV-curable Inkjet White Paper

An in-depth White Paper from InfoTrends on how UV-curable inkjet, like the Acuity LED 1600 wide format hybrid from Fujifilm, is ideally suited for the emergence of the environmental graphics market.

“Print buyer user demands for fast turnaround, high image quality, and eco-friendly characteristics are on the rise. UV-curable inkjet printers […]

By |October 21st, 2014|Inklings Blog|Comments Off on InfoTrends UV-curable Inkjet White Paper

How Direct Mail Integrates with Online Marketing to Make Campaigns More Successful

It seems like everything we hear today is about digital communications. Email, blogs, and social media seem to be the only focus of marketing efforts by big brands and retailers. What about traditional marketing?

Today I received a Google AdWords offer. In the mail.

So why is Google using direct mail? Knowing […]

By |August 1st, 2014|Inklings Blog|Comments Off on How Direct Mail Integrates with Online Marketing to Make Campaigns More Successful