Seneca Label, a Cleveland, Ohio-based print service provider, experiences enhanced print quality and longer runs with Fujifilm’s FLENEX FW water-washable platemaking technology.

Established in 1968, by Donald Hoopingarner and business partner Paul MacMurdo, Seneca Label has converted to Fujifilm’s FLENEX FW platemaking technology, and is experiencing ‘superior’ print quality. Now a third generation Hoopingarner family-owned company, it’s committed to exceeding client labeling expectations by producing roll, sheeted and fanfolded labels on a variety of papers, films, and foils.

“We were with our previous plate supplier for a very long time,” said John Hoopingarner, son of Donald, and vice president, Seneca Label.

“We we’re the second company in Ohio to have those plates back in the early 1970’s. When Fujifilm came by to run test plates of the FLENEX technology, we immediately noticed the substantial gains that we achieved in pre-quality, specifically the flat-top dot, which was pretty amazing. With the FLENEX FW-L2 plates, we’ve been able to show our clients a much better label that’s brighter, crisper, and cleaner compared to our previous plates,” adds Hoopingarner, pictured left, with his C-Touch plate processor.

Fujifilm’s industry-changing FLENEX FW platemaking process is under 40 minutes, and offers the highest flexo quality 200 lpi, and one percent process dot structure for print quality never before seen with flexo plates, while eliminating costs attributed to solvent and thermal technology, and it’s compatible with existing water-wash technology. Truly innovative water-washable chemistry eliminates all solvents and wicking cloth while getting to press faster, running longer and producing outstanding print quality.

Seneca Label provides services to a list of well-known clients, within entities including consumer and industrial goods, raw materials and specialty applications.

“One of our larger accounts is a highly regarded cosmetics and nail polish brand, and when they saw our new capabilities with FLENEX, they wanted to push the limits,” adds Hoopingarner. “The depth we are now achieving on colors and within their graphic images have been extraordinary. In fact, they have recently won awards and other recognition for their packaging, which is a direct result of us switching to Fujifilm’s FLENEX FW platemaking system. This client uses a lot of vignette types of screens, and our previous plates couldn’t hold the dots we needed. The FLENEX FW plates have been stellar in their performance in holding min dots, and all the rigors of the printing process.”

The install process at Seneca Label, which included the C-Touch plate processor, was ‘seamless’ according to Hoopingarner, and he looks forward to working with Fujifilm for the long-term.

“Seneca Label and Fujifilm have a great working relationship,” says Hoopingarner. “The support we receive from Fujifilm is phenomenal.”

To find out how Fujifilm Graphic Systems Division can help businesses meet future challenges, improve quality and reduce costs, please visit:

For more information about Seneca Label, please visit: