Inklings Blog

How to Price Wide-format Print

If you missed SGIA 2014 last October, David King of MarketKing, presented an entertaining and thought-provoking look on how wide-format printers should approach pricing. Details of his step-by-step approach on how to turn the numbers into a competitive advantage were also captured in the September/October 2014 issue of SGIA Journal. David's message is simple: cut [...]

By |January 13th, 2015|Categories: Inklings Blog|Comments Off on How to Price Wide-format Print

Hybrid Printing: Key 2015 Trend

With the start of a new year, experts are weighing in on what upcoming trends may help label converters deal with the ever-increasing challenges of competitiveness reaching new highs as overall margins approach record lows. One recent article at labelandlabeling.com offers up several solutions to assist converters in streamlining their processes to gain a clear [...]

By |January 13th, 2015|Categories: Inklings Blog|Comments Off on Hybrid Printing: Key 2015 Trend

Opportunity Knocks: 4 Steps to Grow Your Wide Format Business

A recent survey by the National Print Owners Association (NPOA) supports the conventional wisdom that sales from traditional offset printing are fading. According to survey author and NPOA Executive Director John Stewart, this data also confirms that these declines are being offset in the more successful shops by new profit opportunities. According to the study, [...]

By |November 25th, 2014|Categories: Inklings Blog|Comments Off on Opportunity Knocks: 4 Steps to Grow Your Wide Format Business

InfoTrends UV-curable Inkjet White Paper

An in-depth White Paper from InfoTrends on how UV-curable inkjet, like the Acuity LED 1600 wide format hybrid from Fujifilm, is ideally suited for the emergence of the environmental graphics market. "Print buyer user demands for fast turnaround, high image quality, and eco-friendly characteristics are on the rise. UV-curable inkjet printers provide those capabilities and [...]

By |October 21st, 2014|Categories: Inklings Blog|Comments Off on InfoTrends UV-curable Inkjet White Paper

How Direct Mail Integrates with Online Marketing to Make Campaigns More Successful

It seems like everything we hear today is about digital communications. Email, blogs, and social media seem to be the only focus of marketing efforts by big brands and retailers. What about traditional marketing? Today I received a Google AdWords offer. In the mail. So why is Google using direct mail? Knowing Google, they probably [...]

By |August 1st, 2014|Categories: Inklings Blog|Comments Off on How Direct Mail Integrates with Online Marketing to Make Campaigns More Successful

How to Make Money from Wide Format Printing

This close-up look at Wide Format Printing gives detailed information on how digital inkjet provides an attractive opportunity for printers to enhance their business. "More and more, off-line production goes where our eyes go: along the high street, in shop windows, on the sides of buildings and buses and taxis. Communication is graphic and wide [...]

By |April 10th, 2014|Categories: Inklings Blog|Comments Off on How to Make Money from Wide Format Printing

3 Things Every Offset Printer Should Know About Inkjet

Marco Boer, Vice President at IT Strategies shares the three things everyone should know about inkjet in this informational blog posting in INKLINGS. The three important facts every commercial offset printer should know about inkjet include: Inkjet technology is a well-established one that is reliable and proven on the substrates it has traditionally printed on. [...]

By |March 23rd, 2014|Categories: Commercial Printing, Inklings Blog, J Press 540W|Comments Off on 3 Things Every Offset Printer Should Know About Inkjet

7 Steps to Choose an Inkjet

Bill Baxter, founder of Inca Digital, shared this list with us at a recent Fujifilm Tech Summit. We at Fujifilm couldn't agree more with Mr. Baxter's comments: Throw away the brochure you are given. Ask for a demo. Send your files and your substrates to the Demo Site. Bring a stopwatch and a few extra [...]

By |March 23rd, 2014|Categories: Acuity Select, Inklings Blog, J Press 540W, Latest Inkjet Insights, Onset S20i Links, Onset S50i Links, Signs and Display|Comments Off on 7 Steps to Choose an Inkjet

Is VDP Right for You? #2

Getting Into the Variable Data Printing (VDP) Game At its core, variable data printing still is a direct marketing strategy. And to do it, your clients must have data on their customers and prospects - data that can be self-generated by your client company or purchased from third-party vendors. Lists, which are available in a [...]

By |March 23rd, 2014|Categories: Inklings Blog|Comments Off on Is VDP Right for You? #2

Is VDP Right for You? #1

Variable Data Printing Represents a Game Changer for Printers It all comes down to information. In today's highly competitive, ever-changing climate, the power of information - who has it, who can get it and how - can be the difference between success and failure for any business in any market segment. "It is somewhat like [...]

By |March 23rd, 2014|Categories: Commercial Printing, Inklings Blog, J Press 540W|Comments Off on Is VDP Right for You? #1