Interesting Facts & Figures About Packaging Printing
How Big is the Flexo Market?
According to recently released figures Flexography’s share of the entire printed packaging market remains a dominate 60% market share, more than $260 billion globally a year. The percentage of Flexo’s overall global volume that comes from packaging driven printing projects is 92%.
“Packaging print production isn’t a printing process, it’s a manufacturing process. New technologies like digital hybrid combine the best of digital with the best of analog to offer today’s printers more flexibility to win profitable business.” Jason Kammes – Fujifilm Business Development Manager
What is the Split Among Packaging Applications?
Corrugated remains the number one application with $125 billion in annual sales, followed by flexible packaging at $81 billion, labels & tags at $56 billion and folding carton at $1.5 billion.
The Rise of Digital Printing
According to a 2014 survey commissioned by the Graphic Communications Institute at California Polytechnic State University and reported in WhatTheyThink last November, consumer package good companies (CPG), converters, and commercial printers are all actively planning on incorporationg digital in their press offerings:
- For CPG respondents, only 26% of respondents were not actively researching digital printing options and 10% currently have their own in-house digital presses installed
- Better than one-third (36%) of the converters surveyed said they had already invested in digital printing and 68% said they expect to within the next three years
- Nearly two-thirds (63%) of commercial printers responded positively to investing in packaging printing to offset declining volumes of existing print applications. About one-third (34%) said they currently were offering packaging and label applications. Digital registers highly with this response group, as 77% already operate digital sheetfed equipment
Overall, digital printing is expected to grow 17 to 18 percent CAGR over the next five years. As a result, it is anticipated that the percent of digital press installations in the North America tag and label industry will exceed those of conventional press by 2018.
Brand Managers Looking for a Single Source
The same 2015 PRIMAR study indicated more than 1 in 4 brand owners are looking for a single printing source and 68% would consider a vendor for additional printed packaging if they offered that capability.