If you missed SGIA 2014 last October, David King of MarketKing, presented an entertaining and thought-provoking look on how wide-format printers should approach pricing. Details of his step-by-step approach on how to turn the numbers into a competitive advantage were also captured in the September/October 2014 issue of SGIA Journal. […]
With the start of a new year, experts are weighing in on what upcoming trends may help label converters deal with the ever-increasing challenges of competitiveness reaching new highs as overall margins approach record lows. One recent article at labelandlabeling.com offers up several solutions to assist converters in streamlining their […]
A recent survey by the National Print Owners Association (NPOA) supports the conventional wisdom that sales from traditional offset printing are fading. According to survey author and NPOA Executive Director John Stewart, this data also confirms that these declines are being offset in the more successful shops by new […]
It seems like everything we hear today is about digital communications. Email, blogs, and social media seem to be the only focus of marketing efforts by big brands and retailers. What about traditional marketing?
Today I received a Google AdWords offer. In the mail.