Display Graphics Remain in High Demand
Consumer product companies, which are the primary purchasers of in-store displays, have a lot of pressure on them to provide more store-specific or more demographic-specific displays. Think of a big box retailer or grocery store with a sales campaign. Stores are in constant need of materials to highlight products during promotion. In fact, in-store signage provides printers with an insulation against economic downturns – the last marketing dollars to be affected are those that market at the retail level.
If you look at some of the industry reports from InfoTrends or I.T. Strategies, you’re going to see that the expected year-to-year growth for wide format, based on customer surveys, is about 14.5 percent. Compare this to 4 percent projected annual growth for commercial side printing.
The innovation in wide format inkjet printing applications provide printers new flexibility in taking full advantage of the growing sign and display graphics market areas.
What Does the Future Hold for Wide Format
The range of substrates wide format inkjet technologies will be able to print on will continue to expand. This will coincide for retailers and consumers demanding more choice. Think of retail shop murals changing every three months as product line changes. Think of going beyond the mural to the use of fabrics for the creation of soft signage, even the product itself might be digitally printed. Decorative applications (coalescing with advertising) will become an important and growing part of output.
Wide format printers utilize Fujifilm inkjet technologies today to successfully print using these unique substrates:
- Flexible substrates like paper (and all its many varieties), flexible plastics, vinyls, canvas, and textiles
- Rigid substrates like thick plastic, board, glass, wood, metal and even 3-D objects like doors and surfboards
- Unique substrates like aluminum and aluminum-composites, imitation metallics, and magnetic materials
Other Benefits of Wide Format Printing
What The Experts Say
“The large-format signage market continues to grow for all sizes of printing companies. In my opinion, this is one of the greatest opportunities for small- to medium-sized companies.”
“What’s clear is that wide format inkjet remains on average two to three times more profitable than both screen and offset printing. As a tool, wide format is more simple to use than offset or screen technologies.”